Profit is often a short-term concern. Ethical considerations often concern both the short term and the long run- Joseph M. Grcic, Democratic Capitalism: Developing Conscience for the Corporation.
Research shows that individuals see a higher value of the present and tend to discount the value of all gains and losses of the future. When looking to the future, we are more apt to focus on what we should do; whereas when considering the present, we tend to do what we want to do.
When immediate needs or desires run counter to future prospects and goals, it reflects the difficulties arising within the short-term versus long-term paradigm. Since it comes upon us everyday in many ways, of the four ethical dilemmas being presented, this perhaps, is the most common of them all. Without due attention to today, there is no tomorrow; whereas living for today, leaves nothing for tomorrow. It is a dynamic that runs through every personal and business operation.
Short-term decisions have long-term consequences which you may or may not like. In any given situation you may choose to grant yourself an exception to your rule. The issue here is, if granting yourself exceptions becomes the rule; you can expect to achieve a long-term outcome that is different from your goal. The short-term and the long-term are inseparable.
The developments of capitalism and its market economy figure into the short-term/long-term equation. Because quarterly corporate reports need to reflect substantial profits, and to distribute as much of the quarter's profits as possible to shareholders, the bottom line figures need to be positive. To survive, a company must also pay attention to its future. Because of the pressure to invest in research and product development, new equipment, staff, the tension between these to opposites is constant. In tough times, very few firms are immune to economic fluctuations allowing them to remain fully committed to their long-term investment.
One of the most visible short-term/long-term dilemmas is with environmentalism. Conservation versus development. Protecting the global future against present moment needs. There is great wisdom in John Galsworthy's observation, "If you do not think about the future, you cannot have one." But it is also true, that if you don't think about today, you may not be around to think about the tomorrow. Unfortunately, there is no easy formula, quick fix. What's important to recognize is, the environmentalism issue is a dilemma that has no simple moral or single correct response.